Hooked: How to Build Habit-Forming Products with Nir Eyal
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I have a listener survey and one of you suggested Nir Eyal as a superguest. Today (thanks to your suggestion) I got to interview the man himself. Nir is the author of the buzz-worthy book Hooked: How To Build Habit-Forming Products.
Nir Eyal did not disappoint. The guy is a wealth of knowledge and you’ll notice listening to him that he’s definitely got his 10,000 hours focusing on the fascinating topic of behavioral design. How do we design products that hook our users and create healthy habits? Should designers of addictive and potentially unsafe products be a little more vocal about offering help to its users? We touch on these provocative topics and much more in today’s episode!
Design for Real Life with Eric Meyer & Sara Wachter-Boettcher
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Design for Real Life is a profound and inspiring book. The more things become automated and robotic, the more evident the need to remain human becomes. This book compels us to strive to stay human especially in our approach to how we design for other humans. It deeply challenges the long-held status-quo of resistance to serving so-called edge-cases in our work. It shines a floodlight on our biases that prevent us from looking at the harmful effects our design decisions can have on others when they lack thoughtfulness, compassion & empathy.
Sara Wachter-Boettcher is a content strategy consultant, writer, and the former editor-in-chief of A List Apart. She is the author of Content Everywhere from Rosenfeld Media. She’s also a frequent conference speaker and content strategy workshop facilitator. She’s lived in South Philly for three years, but has still never had a cheesesteak.
Eric Meyer has been working on the web since late 1993 and is an internationally recognized expert on HTML, CSS, and web standards. He’s a widely read author and the founder of Complex Spiral Consulting. He’s technical lead at Rebecca’s Gift, non-profit organization dedicated to providing healing family vacations after the death of a child. He’s also the co-founder of one of my favorite Web conferences…An Event Apart. His first paying gig was working the fry station at a very busy McDonald’s.
USE YOUR SUPERPOWER OF SUPPORT
Here’s your chance to use your superpower of support. Don’t rely on telepathy alone! If you’re enjoying the show, would you take two minutes and leave a rating and review on Apple Podcasts? I’d also be willing to remove my cloak of invisibility from your inbox if you’d subscribe to the newsletter for superguest announcements and more, occasionally.
In lieu of our normal episode, I wanted to do a quick Year End Review to offer a retrospective of 2015 and a glimpse into 2016 by addressing these three things:
Things Accomplished
Top 3 Learnings From Guests This Year
What to expect from UX/UD in 2016
I can’t thank you enough for your enthusiastic support Defenders and can’t wait for all 2016 has in store!
USE YOUR SUPERPOWER OF SUPPORT
Here’s your chance to use your superpower of support. Don’t rely on telepathy alone! If you’re enjoying the show, would you take two minutes and leave a rating and review on Apple Podcasts? I’d also be willing to remove my cloak of invisibility from your inbox if you’d subscribe to the newsletter for superguest announcements and more, occasionally.
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