067: Design for How People Think with John Whalen

User Defenders podcast
067: Design for How People Think with John Whalen

Dr. John Whalen teaches us what it means to design for how people think. He reveals the powerful principals behind what he calls the six minds of user experience, and explains how anybody can harness them to build better products (no doctorate degree required!). He reminds us that it takes serious research to reveal the deep insights that genuinely make our products successful for the user and the business. He also encourages us to understand that no one is more qualified than anyone else in solving unique problems.

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John Whalen is the founder and Lead of Psychological Insights & Innovation at Brilliant Experience. He is an international speaker, and author of the recently published book Design for How People Think: Using Brain Science to Build Better Products (O’Reilly). John helps businesses use psychological research to strategically position their products, services, and marketing. He has a PhD in Cognitive Science and 15+ years of experience working in user research and product design with Fortune 500 companies and design agencies including Google, PayPal, Bloomberg, eBay, Cisco, Capital One, and Johns Hopkins. Little known fun filled facts: He’s camped North of the Arctic Circle on 12 feet of ice and he’s a green-eyed, left-handed Psychology PhD, making him (statistically at least) 1-in-a-million.

  • Psychology and UX (5:04)
  • Six Minds of Experience (8:48)
  • Impact of Psychology (10:54)
  • Acronym Cheat Sheet (16:03)
  • Three Phone Numbers (17:08)
  • Dark Psychology (25:21)
  • Designing for Delight (31:24)
  • Contextual Inquiries (42:50)
  • Upside-Down Design (49:37)
  • Design Superpower (56:09)
  • Design Kryptonite (57:04)
  • UX Superhero Name (58:43)
  • Habit of Success (59:05)
  • Recommended Book (1:08:02)
  • Best Advice (1:10:38)

Continue reading 067: Design for How People Think with John Whalen

054: UX Research on a Budget with Becca Kennedy

User Defenders podcast
054: UX Research on a Budget with Becca Kennedy

Becca Kennedy teaches us how to do UX research on a budget. She encourages newer designers to demonstrate their problem-solving superpowers by redesigning sub-par experiences they use regularly. She reminds us that users are human before they’re users. She also shows us how we can have anything in life we want, if we will just help others get what they want.

Becca Kennedy is a Human Factors Psychologist and a UX Researcher/Designer. After an academic career designing and evaluating healthcare training technology, she turned independent and co-founded a UX consulting company called Kennason in 2015 out of Albany, NY. Currently, Becca is the UX Designer for Agrilyst, an agriculture-tech startup based in Brooklyn. She also keeps busy with consulting projects and volunteering with organizations like AIGA Upstate New York. She was recently recognized by the Albany Business Review as a 40 Under 40 awardee. Fun Fact: She has three tattoos, and all are kind of nerdy: a symbolic nod to getting through a PhD program, a subtle Star Wars X-Wing, and a piece of the original Epcot branding in Walt Disney World.

  • Becca’s Tattoo’s Origin Story (5:31)
  • Why Psychology? (6:26)
  • What is Human Factors? (11:43)
  • How do we find research subjects? (24:06)
  • The Law of Diminishing Returns (31:16)
  • Awkward Testing Story (32:57)
  • Design Superpower (39:14)
  • Design Kryptonite (40:48)
  • Coping with Imposter Syndrome (44:49)
  • UX Superhero Name (49:10)
  • Should we Call Them Users? (53:45)
  • Fights for Users (56:33)
  • Habit of Success (59:11)
  • Invincible Resource (61:54)
  • Recommended Book (63:54)
  • Best Advice (66:09)
  • Contact Info (70:07)

Continue reading 054: UX Research on a Budget with Becca Kennedy

017: The Value of the Theory is in the Application with Victor Yocco

User Defenders podcast
User Defenders podcast
User Research
017: The Value of the Theory is in the Application with Victor Yocco

User Defenders "Dr. Persuasion" Victor Yocco

Victor Yocco teaches us that standing out in our work involves identifying human needs, and always being willing to address them. He enlightens us that failure leads to greater things, but our motivation should be not to fail. He shows us how practicing perseverance is a great habit to get into because it always pays off. He also expounds upon his noble and provocative message that it’s okay to not drink in office and industry events.

Victor Yocco is an author of the Manning Publications release Design for the Mind: Seven Psychological Principals of Persuasive Design. He’s an active speaker who’s been invited to speak at notable UX conferences such as IXPA and IA Summit. He’s a prolific blogger who’s published articles on Smashing Magazine and A List Apart. His interests and expertise include the application of psychological theory to digital design, user research, innovation and reducing the abuse of alcohol in design and tech. He’s also a husband and father and has engaged in guerrilla research while standing in front of gorillas.

  • Secret Identity (3:37)
  • Origin Story (9:00)
  • Biggest Superhero (16:19)
  • Second Career Choice (20:37)
  • Biggest Failure (23:22)
  • Awkward User Testing (32:14)
  • Design Superpower (37:25)
  • Design Kryptonite (38:22)
  • Design Superhero Name (42:11)
  • Fight For Users (43:14)
  • Future of UX Design (45:27)
  • One Habit (49:56)
  • Invincible Resource (55:10)
  • Book Recommendation (57:28)
  • Best Advice (1:03:54)
  • Most Excited About (1:05:07)

Victor’s Website
Victor’s Twitter
[ARTICLE] Incorporating Social Identity Theory Into Design
[ARTICLE] What It’s Like to be a Recovering Alcoholic in an Office Where Booze is Everywhere

[RESOURCE] Join.me
[BOOK] Don’t Make Me Think

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Artwork by Cesar Lemus | Editing by Chris Combs | Music by Wyman Gentry

Continue reading 017: The Value of the Theory is in the Application with Victor Yocco