Hooked: How to Build Habit-Forming Products with Nir Eyal
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I have a listener survey and one of you suggested Nir Eyal as a superguest. Today (thanks to your suggestion) I got to interview the man himself. Nir is the author of the buzz-worthy book Hooked: How To Build Habit-Forming Products.
Nir Eyal did not disappoint. The guy is a wealth of knowledge and you’ll notice listening to him that he’s definitely got his 10,000 hours focusing on the fascinating topic of behavioral design. How do we design products that hook our users and create healthy habits? Should designers of addictive and potentially unsafe products be a little more vocal about offering help to its users? We touch on these provocative topics and much more in today’s episode!
Aarron Walter inspires us to always try and see the big picture. He challenges us to produce more grounded work by getting outside our bubbles, and feeling a bit more pain. He shows us how storytelling is central to the human experience and transcends our medium. He also inspires us to maintain plenty of inputs in order to craft more interesting experiences for our users.
Aarron Walter (The Falcon) is the VP of Design Education at InVision. Prior to this he founded the UX practice at MailChimp (along many other accomplishments too numerable to mention here). He’s the author of A Book Apart published Designing for Emotion. He’s a frequent speaker at conferences around the world, and his design guidance has helped the White House, the US Department of State, along with dozens of startups and venture capitalists. He’s run with the bulls in Pamplona, met 3 presidents, been blessed by the Pope, and bungee jumped off a 10 story crane. Eat your heart out most interesting man in the world.
Secret Identity (2:34)
Origin Story (4:47)
How Important Is Storytelling To Our Work? (9:49)
Has Film Influenced You As A Designer? (13:08)
Biggest Superhero (19:45)
Second Career Choice (22:37)
Biggest Failure (25:38)
Awkward Testing Story (33:44)
Design Superpower (39:29)
Design Kryptonite (40:58)
Design Superhero Name (43:50)
Fight For Users (44:28)
Future Of UX Design (46:39)
Habit Of Success (51:45)
Invincible Resource (53:02)
Book Recommendation (55:25)
Best Advice (57:35)
Most Excited About (58:16)
Contact Info (1:00:16)
SUPERPOWER OF SUPPORT
Here’s your chance to use your superpower of support. Don’t rely on telepathy alone! If you’re enjoying the show, would you take two minutes and leave a rating and review? I’d also be willing to remove my cloak of invisibility from your inbox if you’d subscribe to the Bi-Weekly Bugle for superguest announcements and my Usable Thoughts.
Nikkel Blaase reminds us that we are not our users. He encourages us to make time for deep thinking. He teaches us that without failing, there’s no learning. He guides us to not spend too much time figuring out a solution if we don’t know what the problem is. He shows us how creating value for our users creates value for our business. He also motivates us to never stop learning, practice as often as we can…and stay curious.
Nikkel Blaase (Deep Thought) is a product and interaction designer from Hamburg, Germany currently working at XING. He’s the founder of “Design Made For You” studio. He’s a fantastic writer who’s published viral articles on Medium, FastCoDesign and InVision. He’s passionate about bringing product thinking to the world of product development in order to as he says build products that people actually want. When he was a teenager, he played guitar in a punk rock band.
Secret Identity (2:55)
Origin Story (5:18)
Biggest Superhero (7:55)
What Is Product Thinking (9:26)
Second Career Choice (11:10)
Biggest Failure (12:08)
Do Designers Lack Empathy For Their Businesses? (17:32)
025: UX Designers Work with Users with Ashley Karr
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Ashley Karr teaches us that we can’t be exceptional at generalizing. She encourages us to always work with the people for whom we are designing. She motivates us to always trust ourselves and our instincts. She shows us how planning and organization are key contributors to success. She also inspires us to give back by teaching what we know.
Ashley Karr is an academically trained human factors engineer and anthropologist focusing on human computer interaction, user experience, research and design. She has her B.A. in anthropology from UCLA and M.S. in human factors and systems engineering from Embry-Riddle Aeronautical University. Included among her many published writings is a behavioral psychology textbook for Oxford University Press. She has worked with organizations, such as: Walmart, Frontier Communications, and The Veteran’s Administration. Currently, she teaches and designs instructional material for User Experience Design Immersive courses with General Assembly and manages all immersive courses at General Assembly Seattle. She is passionate about teaching tech and encouraging creative confidence. She also happens to be a descendant of Kind Edward the 1st and Queen Eleanor of Castille.
024: Seeing the Invisible with Francisco Inchauste
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Francisco Inchauste teaches us that the best design is invisible. He enlightens us to how we can learn something from anyone, and to appreciate the people who surround us. He reminds us of the importance of validating our work. He also inspires us to always add value to even the smallest things and to not be afraid to take initiative.
Francisco Inchauste (Mr. Invisible) has an extensive user experience background, with a focus on interaction design. He’s been involved with the Web industry for almost two decades, leading teams and clients—enterprise to startups—on projects ranging from customer brand experiences to complex software applications. He’s the UX Principal at Universal Mind. He’s co-founder of Simplebots, where he creates apps like Rise. He helped start Smashing Magazine’s UX section and still uses his superpowers to help edit books and review articles. He also used to work for the US Postal Service delivering mail on the weekends.
