Sophia Prater reminds us that we’re all pioneers in a field that is changing every minute. She encourages us to use forcing functions by getting the gig first, and then figuring it out. She introduces us to a design philosophy she pioneered called Object-Oriented UX which is all about taking really complex problems, and breaking them down into parts and organizing them. She also reminds us that in order to be successful in this field, we must become lifelong learners.
Sophia Prater is the Chief Evangelist of Object-Oriented UX (OOUX), a methodology she started popularizing in 2013. She teaches OOUX methodologies at conferences, within companies, and through 1-on-1 coaching. She loves mentoring— She leads the Atlanta chapter of Ladies that UX and she created the UX Hustle Summit Conference and she hosts the UX Hustle Podcast. Before starting Rewired, she led UX efforts for clients such as AT&T, Blue Cross Blue Shield, Athena Healthcare, Coca-Cola, the IRS, and the Australian Tax Office. As a UX designer at CNN.com, she designed the responsive 2012 election night experience viewed by over 200 million. In 2016, she returned (as a consultant) to do it again. Today, she focuses on bringing the magic of OOUX to companies and teams around the world. Fun fact: She’s super into city planning and urban design for walkability and public transit (the UX of a city!) — she’s been car-free in Atlanta for about 10 years!
Nir Eyal teaches us how to harness the skill of the century… becoming Indistractable. He reminds us that distraction is an action that starts from within. He motivates us to take command of our personal development in a world that is frequently competing for our attention. He encourages us to recognize the external triggers that don’t serve us and how to be more mindful of those that do. He also shares what it takes to be competitive in an increasingly automated job market.
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Nir Eyal is the author of Hooked: How to build habit-forming products. His latest book, Indistractable shows us how to overcome distraction, and gain one of the most important skills of the 21st century. He runs a popular blog about the intersection of psychology, technology, and business. His primary focus is on what he calls “behavioral design” which encompasses user experience, behavioral economics, and a dash of neuroscience. He’s taught at the Stanford Graduate School of Business and Design. He has sold two technology companies and now help teams design more engaging products. For most of his career he’s worked in the video gaming and advertising industries where he learned, applied (and at times rejected) the techniques used to motivate and manipulate users. He writes to help companies create behaviors that benefit their users, while educating people on how to build healthful habits in their own lives. He received most of his education earning an advanced degree from the The School of Hard Knocks as well as an MBA from the Stanford Graduate School of Business. He also wrestled for 4 years in high school and never won a match.
Khoi Vinh teaches us that designers can do their best work by drawing on many different sources and working on different challenges simultaneously. A big fan of breaking large problems up into actionable chunks and making lists of all those things that need to get done, Vinh enjoys articulating the value of the design process to colleagues and executives. And for a guy with his hand in some of the latest new software tools for mobile, his advice for getting better at your design may surprise you: write.
Khoi Vinh (Mr. Subtraction) is an experience designer, prolific blogger, and the Principal Designer at Adobe. He has already and continues to make huge impacts in the creation of tools and methods toward designing on-the-go using mobile devices. He’s the former New York Times Design Director and one of the 50 most influential designers in America according to Fast Company. He’s also an author who’s written books like “Ordering Disorder”, “Grid Principles For Web Design”, and recently released “How They Got There” that interviews top designers and how they got where they are which is a great parallel and compliment to this show.
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010: Pay Attention to the Unseen with Jeff Barnaby
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Jeff Barnaby inspires us to pay attention to the unseen and always keep it simple. He shares with us that organization is the most important factor to success. He also encourages us to keep ourselves and our clients educated and that ours and our clients personal preferences should come last and our users’ should come first.
Jeff Barnaby (Incognito) is a Creative Director, UI Designer, Web Developer and branding aficionado, He’s the man behind the powerful UX Design and creative agency Brandhorse based in Los Angeles. California. He’s also quite the chef and always a sharp-dressed man.
USE YOUR SUPERPOWER OF SUPPORT
Here’s your chance to use your superpower of support. Don’t rely on telepathy alone! If you’re enjoying the show, would you take two minutes and leave a rating and review on Apple Podcasts? I’d also be willing to remove my cloak of invisibility from your inbox if you’d subscribe to the newsletter for superguest announcements and more, occasionally.
