Seth Godin shows us what radical empathy looks like. He reminds us to do work that matters, for people who care by focusing on serving a minimum viable audience. He teaches us that the way to stay indispensable in our work is to do work where you can’t write down the steps. He also reveals how faked empathy is just as good as real empathy for the true professional acting ‘as if’.
This is Marketing
Buy Seth Godin’s brand new, amazing book through my Amazon affiliate link, and help User Defenders at no additional cost to you!
Seth Godin is the author of 18 books that have been bestsellers around the world and have been translated into more than 35 languages. He’s also the founder of the altMBA and The Marketing Seminar, online workshops that have transformed the work of thousands of people. He writes about the post-industrial revolution, the way ideas spread, marketing, quitting, leadership and most of all, changing everything. You might be familiar with his books Linchpin, Tribes, The Dip and Purple Cow. In addition to his writing and speaking, Seth has founded several companies, including Yoyodyne and Squidoo. His blog (which you can find by typing “seth” into Google) is one of the most popular in the world. In 2018, he was inducted into the Marketing Hall of Fame. His latest book, What To Do When It’s Your Turn is now in its fifth printing, and his new book, This Is Marketing, comes out this November. A fun fact about Seth is he did the first generation UX for educational computer games in 1983…when dinosaurs ruled the Earth.
Creating UX for Early Computer Games (4:23)
What Book Would the Seth Godin of the Industrial Revolution Write? (6:43)
How Do You Define Empathy? (9:30)
Why is Empathy Important in Doing Great Work? (12:01)
What’s Your Greatest Story of Empathy in Action? (14:50)
One of the Greatest Marketing Lessons Seth Ever Learned (18:44)
Status Over Empathy (25:07)
Empathy Learned the Hard Way (28:19)
What’s Your Best Advice in Building our Empathy Levels? (30:33)
Advice for Becoming Better Storytellers (32:51)
Are Our Smartphone Addictions Negatively Affecting our Empathy Levels? (34:27)
Seth’s Apple Rant (37:44)
Apple Could Solve the Texting & Driving Dilemma in 4 Minutes (If They Wanted To) (39:31)
How Do We Stay Indispensable In Our Work in an AI World? (41:16)
Faked Empathy is Just as Good as Real Empathy (43:59)
What Makes You Angry? (45:34)
Jason’s Blurb for Seth’s New Book “This is Marketing” (48:10)
Becca Kennedy teaches us how to do UX research on a budget. She encourages newer designers to demonstrate their problem-solving superpowers by redesigning sub-par experiences they use regularly. She reminds us that users are human before they’re users. She also shows us how we can have anything in life we want, if we will just help others get what they want.
Becca Kennedy is a Human Factors Psychologist and a UX Researcher/Designer. After an academic career designing and evaluating healthcare training technology, she turned independent and co-founded a UX consulting company called Kennason in 2015 out of Albany, NY. Currently, Becca is the UX Designer for Agrilyst, an agriculture-tech startup based in Brooklyn. She also keeps busy with consulting projects and volunteering with organizations like AIGA Upstate New York. She was recently recognized by the Albany Business Review as a 40 Under 40 awardee. Fun Fact: She has three tattoos, and all are kind of nerdy: a symbolic nod to getting through a PhD program, a subtle Star Wars X-Wing, and a piece of the original Epcot branding in Walt Disney World.
Imposter Syndrome: Why We Have it, and How to Kick it in the Privates!
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Imposter Syndrome is a very common and unwelcome condition especially among creative people. In Jason Ogle’s very first monologue episode, he…wait, it’s me writing this (and my voice matters, dog gonnit!)…I tackle the important, and very common condition among creative people known as imposter syndrome. I address what it is, why we have it, and how to kick it in the privates!
Denise Jacobs teaches us how to banish our inner critic. She motivates us to realize what we’re capable of creatively. She encourages us to overcome the fear of the unknown by turning that fear into curiosity. She also guides us into how to ask for feedback in a way that’s healthy and beneficial to us.
Banish Your Inner Critic
Buy Denise Jacobs’ amazing book through my Amazon affiliate link, and help User Defenders at no additional cost to you!
Denise Jacobs is a Speaker + Author + Creativity Evangelist who speaks at conferences and consults with companies worldwide. As the Founder + CEO of The Creative Dose, keynote speaker, and trainer, she helps individuals in companies unleash their creativity through banishing their inner critic and hacking their creative brains. Denise’s keynotes and trainings give A Creative Dose™ – an injection of inspiration and immediately applicable tools to help people do their best work. Through working with Denise, people become engaged contributors, synergistic collaborators, and authentic leaders. Denise is the author of Banish Your Inner Critic, the premier handbook on silencing fears to unleash creativity. A web and tech industry veteran, Denise is also the author of The CSS Detective Guide and co-author of the Smashing Book 3 1/3 and Interact with Web Standards. She is also the founder of Rawk The Web and the Head Instigator of The Creativity (R)Evolution.
Why do so many think they’re not creative? (6:08)
Name that inner critic! (28:13)
Listener Question: How do you honestly critique your work when fighting against low self-esteem? (43:35)
Best advice for imposter syndrome sufferers? (80:34)
Denise Jacobs teaches us how to banish our inner critic. She motivates us to realize what we’re capable of creatively. She encourages us to overcome the fear of the unknown by turning that fear into curiosity. She also guides us into how to ask for feedback in a way that’s healthy and beneficial to us.
Banish Your Inner Critic
Buy Denise Jacobs’ amazing book through my Amazon affiliate link, and help User Defenders at no additional cost to you!
Denise Jacobs is a Speaker + Author + Creativity Evangelist who speaks at conferences and consults with companies worldwide. As the Founder + CEO of The Creative Dose, keynote speaker, and trainer, she helps individuals in companies unleash their creativity through banishing their inner critic and hacking their creative brains. Denise’s keynotes and trainings give A Creative Dose™ – an injection of inspiration and immediately applicable tools to help people do their best work. Through working with Denise, people become engaged contributors, synergistic collaborators, and authentic leaders. Denise is the author of Banish Your Inner Critic, the premier handbook on silencing fears to unleash creativity. A web and tech industry veteran, Denise is also the author of The CSS Detective Guide and co-author of the Smashing Book 3 1/3 and Interact with Web Standards. She is also the founder of Rawk The Web and the Head Instigator of The Creativity (R)Evolution.
Why did you write “Banish Your Inner Critic”? (8:27)
We’re all born creative…what happens to us? (27:11)
Creativity > public school (35:04)
Do you have Dunning Kruger effect? (39:49)
The value of a creativity cheerleader (49:25)
Listener question: How do I assure my self-worth is not dependent on external sources? (57:05)
