Justin Dauer implores us never settle in our important quest to find the right cultural fit. He reminds us that being human-centered doesn’t just affect our users, but especially the humans we interact with. He encourages us to think hard about where we choose to hang our hat, & understand what the ramifications of the wrong decision may be. He also reveals the maze of signals to watch out for in our search for the culture that will foster our creativity, & empower our passion to produce what could be our greatest work…yet.
Justin Dauer is a passionate user advocate, designer, writer, and denim elitist from Chicago. Through bloodshot tunnel vision, he’s drawn from career experiences across agency side, client side, design studio, and pure tech to foster healthy, dynamic, supportive, creative cultures. Crafting as the Vice President of UX & Development for bswift by day, his personal creative outlet by night (and day) is pseudoroom which also happens to be his Twitter handle. He eats a bowl of cereal every night before bed. Every. Night.
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Andy Vitale teaches us all about how to interview for our next UX job like a boss. He emphasizes the importance of avoiding jargon, and at all costs the temptation to conflate confidence with arrogance. He reminds us to be prepared to get way out of our comfort zones, and even offers smart techniques on how to cope with the discomfort in those critical moments. He also points out that pay isn’t everything, and that a fantastic work culture can make all the difference.
Andy Vitale is the UX Director of Wholesale Banking at SunTrust Bank, one of the nation’s largest financial services companies, where his focus is on translating human insights into actionable experiences to improve the product and service ecosystem within the finance industry. Throughout his career, he has held multiple roles as a designer, entrepreneur, education department chair, and design leader. Aside from his primary role at SunTrust, Andy serves as Director of Design Impact for AIGA Minnesota and often speaks and writes about design. Not-so-fun fact: He was working at a company that suffered the first anthrax attack in the United States back in 2001.
Sarah Doody challenges us to think of our portfolio as one of the most important products we’ll ever create. She urges us to not only communicate our contributions, but to both show and tell the story of each project. In the end, she teaches us that using the right process is more than just about landing our next UX job–it will also make us better designers.
Sarah Doody is a user experience designer and product strategist based in New York City. She helps product teams create products people need and love. She does this through smart and fast research, prototyping, and experience design. She produces a highly acclaimed weekly newsletter called the UX Notebook. She created and taught General Assembly’s first 12-week User Experience program back in 2011. She was originally going to be a neuroscientist.
Andy Budd reveals what the hiring minds of companies are really thinking. He answers how to navigate the recruitment process and presents an invaluable insight that shows how to subvert it altogether. He urges us to be more of who we are and to recognize that each of us has unique talents that are fit for the right organizations at the right time. He also emphasizes that it’s up to each job seeker to communicate their personal value if they want to land the job of their dreams.
Andy Budd is a user experience Designer and CEO of Clearleft. He’s a best-selling tech author, curates the dConstruct and UX London conferences and helped set-up The Brighton Digital Festival. He created Silverback, a low-cost usability testing application for the Mac, and co-founded Fontdeck, a web typography start-up. He’s a regular speaker at international conferences like SXSW, An Event Apart and The Next Web. He’s also a retired dive instructor, shark wrangler, trained cave diver, he used to juggle fire for money and did his first solo flight before he was legally allowed to drive.
Seth Godin shows us what radical empathy looks like. He reminds us to do work that matters, for people who care by focusing on serving a minimum viable audience. He teaches us that the way to stay indispensable in our work is to do work where you can’t write down the steps. He also reveals how faked empathy is just as good as real empathy for the true professional acting ‘as if’.
This is Marketing
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Seth Godin is the author of 18 books that have been bestsellers around the world and have been translated into more than 35 languages. He’s also the founder of the altMBA and The Marketing Seminar, online workshops that have transformed the work of thousands of people. He writes about the post-industrial revolution, the way ideas spread, marketing, quitting, leadership and most of all, changing everything. You might be familiar with his books Linchpin, Tribes, The Dip and Purple Cow. In addition to his writing and speaking, Seth has founded several companies, including Yoyodyne and Squidoo. His blog (which you can find by typing “seth” into Google) is one of the most popular in the world. In 2018, he was inducted into the Marketing Hall of Fame. His latest book, What To Do When It’s Your Turn is now in its fifth printing, and his new book, This Is Marketing, comes out this November. A fun fact about Seth is he did the first generation UX for educational computer games in 1983…when dinosaurs ruled the Earth.
Creating UX for Early Computer Games (4:23)
What Book Would the Seth Godin of the Industrial Revolution Write? (6:43)
How Do You Define Empathy? (9:30)
Why is Empathy Important in Doing Great Work? (12:01)
What’s Your Greatest Story of Empathy in Action? (14:50)
One of the Greatest Marketing Lessons Seth Ever Learned (18:44)
Status Over Empathy (25:07)
Empathy Learned the Hard Way (28:19)
What’s Your Best Advice in Building our Empathy Levels? (30:33)
Advice for Becoming Better Storytellers (32:51)
Are Our Smartphone Addictions Negatively Affecting our Empathy Levels? (34:27)
Seth’s Apple Rant (37:44)
Apple Could Solve the Texting & Driving Dilemma in 4 Minutes (If They Wanted To) (39:31)
How Do We Stay Indispensable In Our Work in an AI World? (41:16)
Faked Empathy is Just as Good as Real Empathy (43:59)
What Makes You Angry? (45:34)
Jason’s Blurb for Seth’s New Book “This is Marketing” (48:10)
