054: UX Research on a Budget with Becca Kennedy

Psychology
Psychology
054: UX Research on a Budget with Becca Kennedy
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Becca Kennedy teaches us how to do UX research on a budget. She encourages newer designers to demonstrate their problem-solving superpowers by redesigning sub-par experiences they use regularly. She reminds us that users are human before they’re users. She also shows us how we can have anything in life we want, if we will just help others get what they want.

Becca Kennedy is a Human Factors Psychologist and a UX Researcher/Designer. After an academic career designing and evaluating healthcare training technology, she turned independent and co-founded a UX consulting company called Kennason in 2015 out of Albany, NY. Currently, Becca is the UX Designer for Agrilyst, an agriculture-tech startup based in Brooklyn. She also keeps busy with consulting projects and volunteering with organizations like AIGA Upstate New York. She was recently recognized by the Albany Business Review as a 40 Under 40 awardee. Fun Fact: She has three tattoos, and all are kind of nerdy: a symbolic nod to getting through a PhD program, a subtle Star Wars X-Wing, and a piece of the original Epcot branding in Walt Disney World.

  • Becca’s Tattoo’s Origin Story (5:31)
  • Why Psychology? (6:26)
  • What is Human Factors? (11:43)
  • How do we find research subjects? (24:06)
  • The Law of Diminishing Returns (31:16)
  • Awkward Testing Story (32:57)
  • Design Superpower (39:14)
  • Design Kryptonite (40:48)
  • Coping with Imposter Syndrome (44:49)
  • UX Superhero Name (49:10)
  • Should we Call Them Users? (53:45)
  • Fights for Users (56:33)
  • Habit of Success (59:11)
  • Invincible Resource (61:54)
  • Recommended Book (63:54)
  • Best Advice (66:09)
  • Contact Info (70:07)

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