069: We Are All Pioneers with Sophia Prater

Personal Growth
Personal Growth
069: We Are All Pioneers with Sophia Prater
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Sophia Prater reminds us that we’re all pioneers in a field that is changing every minute. She encourages us to use forcing functions by getting the gig first, and then figuring it out. She introduces us to a design philosophy she pioneered called Object-Oriented UX which is all about taking really complex problems, and breaking them down into parts and organizing them. She also reminds us that in order to be successful in this field, we must become lifelong learners.

Sophia Prater is the Chief Evangelist of Object-Oriented UX (OOUX), a methodology she started popularizing in 2013. She teaches OOUX methodologies at conferences, within companies, and through 1-on-1 coaching. She loves mentoring— She leads the Atlanta chapter of Ladies that UX and she created the UX Hustle Summit Conference and she hosts the UX Hustle Podcast. Before starting Rewired, she led UX efforts for clients such as AT&T, Blue Cross Blue Shield, Athena Healthcare, Coca-Cola, the IRS, and the Australian Tax Office. As a UX designer at CNN.com, she designed the responsive 2012 election night experience viewed by over 200 million. In 2016, she returned (as a consultant) to do it again. Today, she focuses on bringing the magic of OOUX to companies and teams around the world. Fun fact: She’s super into city planning and urban design for walkability and public transit (the UX of a city!) — she’s been car-free in Atlanta for about 10 years!

  • Origin Story (4:58)
  • Biggest Failure (10:46)
  • Design Superpower (25:57)
  • What is OOUX? (30:27)
  • Design Kryptonite (38:12)
  • UX Superhero Name (42:28)
  • Habit of Success (46:57)
  • Invincible Resource (51:05)
  • Recommended Book (52:52)
  • Best Advice (55:26)

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