Craig Morrison inspires us to know why we’re building what we’re building by looking for an opportunity in a market that needs something, and then by giving it to them. He also reminds us to do all the user research needed until we’ve built a product that people want to use.
Craig Morrison (Validation Man) is an extremely curious and generous UX Design Consultant focusing in the area of startups. He’s an active blogger who’s authored some very popular UX articles including “Why You Shouldn’t Hire a UI/UX Designer” and my personal fave “How to Land a Job in UX with No Experience“. He’s also quite the comedian and has a video channel where he and a buddy set some really peculiar records.