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Designing for Designers: Building InVision Studio with Tom Giannattasio

User Defenders podcast
Special Episodes
Designing for Designers: Building InVision Studio with Tom Giannattasio

Building InVision Studio. Tom Giannattasio on User Defenders podcast

“Designers are the architects of human behavior. With a consolidated tool like Studio, designers are going to be able to focus a lot more on designing…as they should.” — Tom Giannattasio

In this very special episode, I had the great privilege of talking to Studio mastermind Tom Giannattasio all about what went into building what’s being touted as “the world’ most powerful screen design tool”. Tom has an interesting designer origin story. In this interview, you’ll hear how his past experiences have really shaped him into the toolmaker superhero that he’s become.

In this compelling interview with Tom, you’ll hear him answer my questions such as:

  • What is Studio, and what makes it “the world’s most powerful screen design tool”?
  • Do designers really need another tool? What makes Studio different than all the others?
  • What lessons did you learn from Macaw that you’ve applied to Studio?
  • What’s it like designing for designers? What are the inherent challenges? What have been the rewards?
  • Much more!


  • Designing with colorblindness (2:30)
  • What is Macaw? (7:09)
  • What is Studio? (16:37)
  • Do we need another design tool? (22:08)
  • Where does Studio leave Craft & InVision tools? (27:30)
  • Lessons learned from Macaw in making of Studio (31:14)
  • What’s it like designing for designers? (34:44)
  • Coolest things you’ve seen folks do with Studio so far? (37:51)
  • How much does Studio cost? (41:17)
  • When is Studio available? (42:08)
  • Designers are becoming the architects of human behavior (43:35)
  • When we build (45:51)

Tom’s Twitter
Tom’s Website
When We Build [VIDEO]

Tom Giannattasio is a tool maker. He founded and built Macaw, which InVision acquired in 2015. After joining InVision, he founded Studio – a new design and prototyping tool. Previously he worked at nclud designing products for Apple and Oracle before being acqui-hired by Twitter. He also helped The Massachusetts Institute of Technology design, and helped launch the open online course provider edX. Little known fact about Tom is that he’s colorblind.

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