Craig Morrison inspires us to know why we’re building what we’re building by looking for an opportunity in a market that needs something, and then by giving it to them. He also reminds us to do all the user research needed until we’ve built a product that people want to use.
Craig Morrison (Validation Man) is an extremely curious and generous UX Design Consultant focusing in the area of startups. He’s an active blogger who’s authored some very popular UX articles including “Why You Shouldn’t Hire a UI/UX Designer” and my personal fave “How to Land a Job in UX with No Experience“. He’s also quite the comedian and has a video channel where he and a buddy set some really peculiar records.
SUPERPOWER OF SUPPORT
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Stay lean, validate and experiment.
Ability to code my designs into a pixel perfect rendering.
FUTURE OF UX
I think the future of UX will see the doing away with the title of UX Designer. I think that UX is new enough that it’s kind of coming into the mainstream now. Not a lot of people are really clear as to what it is including people who are UX professionals. What I think we’ll see happen is more focus on each individual role within what makes up a UX Designer.
Don’t get lost in getting angry about people not understanding UX. Be able to communicate the benefits of UX to stakeholders in a language they can understand. Communicate things like if you invest in UX it means less support costs, less time putting out fires, developers are working on building to expand products instead of fixing things.