Andrea Picchi reminds us that the core of design is always about people. He dives deep into the importance of design thinking. He motivates us to embrace ambiguity, and to fail as often as possible without losing the job. He also inspires us to believe in design and to always defend the user’s point of view.
Andrea Picchi has 20 years of experience in UX, UI and Product Design. He combines his skills in Cognitive Psychology and Computer Science with his passion for UX and Human-Centered Design to create integrated, multi-device experiences. He believes in design and connecting customer needs to business opportunities. He also practices Brazilian jiu-jitsu, kick-boxing and mixed martial arts.
- Secret Identity/Origin Story (1:40)
- Biggest Superhero (7:42)
- Biggest Failure (12:18)
- Awkward Testing Story (18:26)
- Design Superpower (22:48)
- Design Kryptonite (25:12)
- Design Superhero Name (30:42)
- Fight For Users (33:43)
- Design Thinking (37:09)
- Habit Of Success (47:06)
- Invincible Resource (50:25)
- Book Recommendation (52:08)
- Best Advice (55:46)
- Contact Info (60:57)
[RESOURCE] Interviewing people.
[BOOK] Creative Confidence: Unleashing the Creative Potential Within Us All
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